Sasha Fay

Director Digital Analytics

My academic mind helps me follow logic, while my creative side allows me to think big! I am passionate for driving data democracy across my organization and enabling fellow colleagues to tap into both their analytical and creative sides.

Outside of the private sector I am a LEGO Digital Designer, serial datathon contestant and advocate for women in STEM. I hope to continue growing the women in math community across the private sector.

My personal analytics interests are pivoted around machine learning and predictive modelling techniques to positively influence a consumer’s choice, and ultimately impact our client’s profitability.

My primary language is English, but R is a close second.

Technical skills: R, SQL, Tableau, PowerBI


All Sessions by Sasha Fay

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Day 1: Jun 5, 2024

Day 2: Jun 6, 2024